Search Content


Content Categories



Sales Force Automation


Find sales force automation software resources in this topic section. Get advice on building a sales force automation strategy and learn how to define a sales strategy. Read about the advantages of sales force automation and get SFA product reviews from industry experts, as well as tips for evaluating SFA software vendors. Read case studies on sales force automation systems. Learn how to build and manage a successful sales force with our Sales Force Automation Learning Guide and get expert advice on hosted SFA. Learn the difference between up-selling and cross-selling with our tips. Find out if SFA software can help shorten the sales cycle and get valuable tips for optimizing SFA technology within your organization.

Related Force Programmer Articles

Aurora: Writing the Script


Writing the script for Aurora turned out to be a tricky balancing act. We wanted to illustrate the interesting design solutions we had come up with, but we also had to provide enough context to make the solutions meaningful. We needed the movie to...

Read more about Aurora: Writing the Script...

Benioff to join TechCrunch 50 Expert Panel


Marc Benioff is no stranger to Web 2.0, but it’s interesting that he’s not only going to watch TechCrunch 50 next month, he’s joining the panel of experts who will sort through the best of the best Web 2.0 companies and...

Read more about Benioff to join TechCrunch 50 Expert Panel...